Regional TV · OTT · Social media × Local retail

The spot is on air.
This time you know
what it achieved.

Redeem.City turns every ad spot — on regional TV, OTT platforms and social media — into a redeemable purchase incentive and turns reach into a receipt. From the ad slot to the till at the bakery round the corner, every redemption is proven, tamper-proof.

See how it works Become a pilot partner

No cold start: runs on existing ad slots and an established rewards app.

3

channels from one campaign: regional TV, OTT and social media

1

shared proof across all channels, from spot to till

100%

of redemptions recorded immutably

€0

stored value in circulation — only real goods and services

The status quo

Between the spot and the till
there is a blind spot.

For seventy years television has been a one-way street: the programme airs, the advertiser hopes for an effect — and never sees it. That blind spot costs the local media market budget every single year.

01

The advertiser hopes.

Reach can be proven, impact cannot. Whether the spot led to a purchase has always been a matter of gut feeling — and gut feeling does not sell a second booking.

02

Small businesses stay out.

The baker, the hairdresser, the local inn: no budget, no know-how, nothing to measure. For the largest target group outside the big cities, TV advertising was never an option.

03

Purchasing power drains away.

What is earned locally ends up in the basket of an international online retailer — and the ad budget follows, to Google and Meta.

The idea

The broadcaster becomes
a hub.

Redeem.City closes the loop. The spot triggers a concrete action. The action is documented and verified. The result flows back as a number — to the advertiser and to the broadcaster.

Not a discount portal. Not another app in the store. But the missing technical link between ad slot, consumer and purchase.

1Ad slot2Purchase3Proof
“

For regional media — TV, OTT and social media — pure reach becomes measurable, locally rooted economic impact for the first time: a sales product that reaches exactly those businesses that never considered TV advertising before.”

Core thesis of the Redeem.City concept

How it works

Five steps from ad spot
to verified redemption.

Two equal paths lead to the same voucher — via the TV screen or straight from the app. Both follow the same logic.

  1. 1
    Broadcast

    The call to action goes on air.

    Twenty seconds is too short to scan a QR code. So the spot ends with a clear call to action, spoken and shown on screen: “Get your voucher for 20% off your next loaf on our website — or on your broadcaster’s website with the code BROT20WIEN.” The insert comes straight from the existing playout infrastructure, with no new technology in the broadcast chain.

  2. 2
    Two paths

    The viewer claims their voucher.

    TV path

    Business or broadcaster website → personal code. On the business’s website the voucher is available directly, on the broadcaster’s website with the campaign code from the spot. After explicit consent the email address is stored and the personal voucher code arrives instantly — building both the business and the broadcaster a valuable contact list of their own along the way.

    App path

    Right in the rewards app. Users discover campaigns without any TV trigger. The app displays and manages — all business and verification logic stays with Redeem.City.

  3. 3
    Issuance

    The voucher is recorded immutably.

    Campaign, offer, validity, timestamp — as an entry nobody can change afterwards. No personal data, no tokens, no wallet.

  4. 4
    Redemption

    Redeemed where people actually shop.

    At the partner’s existing till — automatically via the POS API or scanned by staff. And in the same business’s online shop: the same code, entered at checkout, takes the benefit straight off the basket.

  5. 5
    Proof

    And then it shows up in the dashboard.

    Every redemption is checked against the ledger, double redemption is technically impossible, the electronic redemption receipt is created automatically — and the advertiser sees in real time what the broadcast achieved.

Distribution

Two channels.
No chicken-and-egg problem.

New consumer offers almost always fail at the cold start: no users, no advertisers; no advertisers, no users. Redeem.City avoids that twice over.

Voucher website

A direct relationship with the viewer.

A TV spot is broadcast to everyone at once, and there is no time to scan a QR code. So the spot names a short campaign code that is easy to remember. On the broadcaster’s or the business’s website it becomes an individual voucher. And that reaches everyone who has not installed an app.

  • Memorable campaign code instead of a QR scan
  • Embedded on the broadcaster’s or the business’s website
  • Email as delivery channel, granular opt-in
  • Optional WhatsApp as second channel with its own opt-in
  • Own contact list for future campaigns

Established rewards app

A user base from day one.

Instead of building a new app and waiting years for installs, Redeem.City plugs in as an intelligence layer to an established, actively used rewards app — via a documented, versioned interface.

  • Campaign discovery without a TV trigger
  • Voucher wallet and push notifications
  • Location filter for the neighbourhood
  • No development cost for a second app

The platform

What the system does.

Six building blocks that together turn an ad slot into a measurable sales tool.

Code & voucher API

Versioned, secured interface for code generation, voucher issuance, quota and runtime control. The engine every channel connects to.

Merchant portal

Self-service for retail partners: create a campaign, define the offer, set the quota, manage branches, read the results. No agency, no media consultant, no lead time.

Tamper-proof ledger

Issuance and redemption of every code as an immutable entry on self-operated infrastructure. Double redemption is ruled out technically, not just prevented organisationally.

Online and offline redemption

Automatic deduction at the till where an open POS system exists, a generic scan fallback everywhere else — and the same code at the online shop’s checkout.

Campaign dashboard

Issued, redeemed, redemption rate, broadcast, location, time. Live. The reporting online advertising has had for years — now for the ad slot.

Automatic redemption receipt

An electronic, referenced receipt for every redemption — properly documented for accounting, tax advisers and audits.

The proof

Not claimed.
Proven.

The decisive difference is not the voucher — vouchers have existed for a hundred years. It is that in the end everyone involved sees the same number and nobody can change it afterwards.

Retailer, broadcaster and advertiser settle against a shared, verified record. No spreadsheet sent back and forth. No arguing about numbers at the end of the quarter.

ImmutableJointly verifiedNo personal dataOperated in Austria

Redemption

At the till. In the online shop.
Wherever people really buy.

The Austrian POS landscape is a patchwork, and more and more businesses also sell online. Redeem.City serves both worlds with the same voucher code — and deliberately starts in store with a method that needs no integration at all.

In store — three levels, so no business is left out

Level 1

Scan. Done.

Staff scan the code in the merchant app or type it in. Regardless of the POS system, regardless of how old the till is.

Every retailer is in from day one.

Level 2

Native retail integration.

Direct integration with the open interfaces of common SME POS systems. The discount is deducted automatically at the till — no extra step for staff.

One scan, and the amount is right.

Level 3

Hospitality & enterprise.

Custom integration for closed hospitality and chain systems, each with its own partner process. Until approval, level 1 applies automatically.

No partner has to wait.

Statutory recording at the till remains with the retail partner — Redeem.City supplies the electronic redemption receipt as a clean supporting document.

Online

The same voucher. Now in the online shop too.

More and more partner businesses sell not only in store but also online — from the farm shop with delivery to the boutique with its own shop. Redeem.City redeems the same code there too: entered at checkout, checked against the same ledger, documented in the same dashboard. For the advertiser it remains one campaign with one report — whether the purchase happens in the shop or in the basket.

  • Voucher field at checkout — the code is entered like a discount code and verified in real time
  • Connected via the shop interface — standard shop systems via the Redeem.City API, without a plug-in ecosystem of its own
  • One quota for both channels — vouchers redeemed online are automatically void in store
  • Pure service vouchers — no stored euro value online either, just the specific offer promised

Who it’s for

From sole traders
to corporations.

Sole traders & micro businesses

Bakery, hairdresser, local inn. No technical hurdle, a campaign set up in minutes — for many the first measurable advertising they have ever done.

Retail & hospitality with a modern POS

Automatic discount right in the checkout process — and the same code in their own online shop. Zero extra effort day to day, full reporting in the portal.

Regional chains & franchises

Central campaign control, branch management and cross-broadcaster reporting — finally comparable across all locations.

National brands & corporations

The largest budget potential for the broadcaster. Start right away with the generic fallback, deep integration as needed.

To be clear

What Redeem.City is not.

Because a clear no sharpens the positioning more than any yes.

Not a city voucher with stored euro value
Not a classic voucher shop
Not a ticket shop
Not a points-collecting loyalty programme
No cryptocurrency, no tokens, no wallets
Not another app nobody installs

Instead

Redeem.City is the layer underneath: measurement, redemption, settlement. Channel-specific code pools, redemption at existing tills and entrances, shared settlement between retail, media, city marketing and event organisers.

Reliability

Built properly,
not patched afterwards.

At Redeem.City, data protection, tax law and regulation are a design principle — not the checklist at the very end.

GDPR from the start

Granular consents, requested separately. Revocable individually at any time. No pre-ticked boxes, no sharing with third parties.

No personal data in the ledger

It holds nothing but hashes and transaction data. Names and email addresses stay in a conventional, erasable database.

Operated in Vienna

The ledger and core systems run on our own infrastructure in Austria. No personal data leaves the EU.

A concrete offer, not a cash value

“1 free pastry” instead of “€5 credit”. No top-ups, no pay-outs, no free transferability — and therefore no e-money issues.

What’s next

In the next step the spot
is created as well.

Today the baker does not fail because of the ad slot but because of the spot: if you cannot pay for a production, you never get on TV. That is exactly where the next stage comes in.

  1. 01
    baeckerei-kastner.at
    BrandImageryTone

    Enter your website

    The business enters nothing but its own web address. Brand, imagery, tone of voice and offering are read from it automatically.

  2. 02
    15s20s30s

    The spot is created

    This produces finished, broadcast-ready spot proposals in several lengths — including voice-over script, image selection and end card. The business chooses instead of writing a brief.

  3. 03
    Tue · 19:42 · Regional TV Viennabooked
    1 free pastry250×

    Voucher attached, slot booked

    In the same pass, the Redeem.City campaign is attached to the spot: define the offer, set the quota, book the slot. From the first broadcast, every redemption counts.

Human in the loop

Technically this could be fully automatic. It deliberately isn’t.

A broadcaster is legally and editorially responsible for what goes on air. That is why every broadcast requires human approval on the broadcaster’s side. Media law demands it, and it is also the difference that lasts: a spot on regional TV is checked before it airs. An online banner never is.

Behind it

Built by people who have been
building broadcast for 30 years.

For three decades the MundusShift team has been developing technology for media — from early e-commerce and live streaming to today’s broadcast and SaaS solutions. Redeem.City is the logical next step: early to market, viewed sceptically at first — and proven right in the end.

AAA-DynTV

Real-time data analysis and AI-assisted programme optimisation for regional television — the existing collaboration in data-driven broadcast.

Playout.City

Cloud-native broadcast playout as SaaS — and the technical reference architecture Redeem.City is built on.

Geo-redundant IP emergency playout

In production for a Vienna broadcaster — proof of operational reliability for critical broadcast infrastructure.

Let’s turn your ad slot
into a receipt.

We are looking for broadcasters, retail partners and city marketing initiatives for the pilot phase. A conversation takes thirty minutes — and afterwards you know whether it is right for you.

Request a pilot talk Get to know MundusShift
Campaign codeBROT20WIEN

The call to action

Twenty seconds is not enough for a QR scan.

But it is enough for one sentence people remember: “Get your voucher on our website — or on your broadcaster’s website with the code BROT20WIEN.” That is where every Redeem.City campaign begins, and everything that happens afterwards is measurable.

Redeem.City is a product of MundusShift Tech Consulting FZCO.